Dianne Apacible

Administered client social media channels and Airbnb booking accounts, ensuring prompt engagement and 100% on-time response rates to client inquiries.

Produced and scheduled multi-platform promotional graphics and short-form video assets, substantially lifting digital reach and brand visibility.

Launched visual promotional campaigns featuring high-resolution photo and video assets, directly driving increased listing inquiries and guest bookings.

Maintained professional, 24/7 guest communication standards across all chat platforms, resolving inquiries rapidly to elevate customer satisfaction ratings.

Produced and edited commercial video content and marketing graphics tailored precisely to client business objectives and target demographics.

Conducted comprehensive market and brand research to formulate high-converting content strategies and cohesive creative direction.

Executed systematic website audits to identify and resolve UI/UX issues, broken elements, and textual errors, elevating site usability and user experience.

Converted full image asset libraries from PNG to modern WebP format, significantly decreasing page load times and boosting overall web performance.

Delivered executive virtual assistance across multiple client accounts, coordinating daily schedules, backend CMS updates, and priority administrative workflows.

Spearheaded comprehensive social media strategy featuring structured daily publishing calendars, sustaining high community engagement and brand awareness.

Designed visually compelling promotional collateral for print and digital channels, including on-site posters, flyers, and digital marketing materials.

Captured, directed, and edited photo and video footage on location to supply high-quality visual content for omni-channel resort marketing campaigns.

Organized promotional media activities and special events, coordinating on-site logistics and digital coverage to maximize public reach and attendance.

Supervised daily TikTok studio operations, producing, editing, and scheduling platform-optimized short-form video content that expanded channel visibility.

Directed and captured live event photo and video documentation, ensuring all creative assets aligned strictly with brand identity standards.

Conducted rigorous video quality control reviews across outsourced marketing deliverables, enforcing 100% adherence to visual and narrative brand guidelines.

Facilitated weekly content and sales alignment sessions while mentoring creative trainees to build departmental production capacity.

Managed studio operations and edited targeted TikTok video assets designed to maximize user retention and audience conversion.

Coordinated content workflows, produced marketing graphic designs, and captured high-definition media coverage for corporate promotional events.

Supervised external marketing agencies and contractors, instituting quality control standards that maintained production timelines and brand integrity.

Provided structured creative mentorship and technical guidance to incoming creative trainees, accelerating onboarding efficiency.

Maintained executive calendars, prepared sensitive communications, and coordinated administrative operations directly for the CEO.

Structured and maintained accurate client and pipeline records within Zoho CRM and Pipedrive, preventing data duplication and enhancing CRM integrity.

Conducted targeted market and product research on cybersecurity solutions, providing actionable data to improve executive decision-making and customer journey mapping.

Executed proactive outbound telemarketing and client follow-ups, successfully generating qualified sales leads for core cybersecurity software and services.

Provided comprehensive administrative support to Events and Sales Managers, overseeing documentation, office files, and daily resort sales procedures.

Managed room bookings and function hall allocations, eliminating scheduling conflicts and securing smooth event execution.

Facilitated client site inspections and personalized resort tours, effectively communicating venue capabilities to secure event contracts.

Executed multi-touch telemarketing and targeted email marketing campaigns to drive group bookings, corporate conferences, and seasonal leisure sales.

Captured and edited high-resolution photography and cinematic video for local events, corporate milestones, and private functions.

Managed end-to-end post-production workflows utilizing Adobe Premiere Pro and Lightroom, delivering final media packages within tight client deadlines.

Built a robust local client base through dependable delivery, creative visual storytelling, and high standards of client service.